The Breakdown of Freshness

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Roasting coffee beans is both science and art. Using temperature and time, the roastmaster crafts the desired aroma, flavor, and body. Whether you brew at home or buy from a store, your coffee has been roasted. The roasting process caramelizes the sugars in coffee beans and forms essential oils. These sugars and essential oils give coffee its varying flavor and aroma profiles. After roasting, multiple external factors break down and degrade the original flavor you love. Many people wonder how to store coffee and keep it fresh. The only way to truly do this is to let the CO-2 escape while preventing the other flavor robbing elements from getting in and breaking down the grinds. To learn more, go to www.friiscoffee.com.